LABEL TRENDS IN THE WINE INDUSTRY
TACTILE EFFECTS
Draw the consumer to different elements of your label uniquely illustrating and highlighting certain aspects of the artwork.
FELT LABEL MATERIALS
Brands can now create a memorable canvas for a design that’s destined to appeal to a refined consumer. Simply put, it adds richness to the label.
WELDED PAPERS
Revolutionary range of waterproof, fine, self-adhesive papers is available on the market, offering the perfect solution for bottles that need to resist extreme moisture, humidity and abrasion.
FEATURED ARTICLES
A WINE-DERFUL NEW OPPORTUNITY TO #OWNTHESHELF
Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine in a can. Before you turn your nose up at the concept, take a moment to consider how boxed wine—once dismissed as “cardboardeax”—has expanded in the Canadian market. Similarly, wine in a can has all the right ingredients to shake up the industry. A fresh product concept means astute brands have a new opportunity to #owntheshelf with creative label design solutions.
BOOST YOUR BOTTLES WITH AUGMENTED REALITY
As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life – those moving elements are a sign of augmented reality. As craft breweries and local wineries continue to pop up, the market is becoming saturated. Brands are looking for a new way to #OwnTheShelf, and incorporating technology into their labels is definitely one way to enhance visibility.
LORPON LABELS WILL HELP YOU 'OWN THE SHELF'
As a business owner, you know there’s a lot of competition out there. The trick is to be able to communicate quickly and effectively why your product is the best choice for your customers. It’s the same in the label business. With the addition of quick online printers to the larger printing houses, we know we’ve got to make a compelling business case. Let us show you why you want to work with Lorpon, and how our knowledge, expertise, and service will help you own the shelf.
ABOUT LORPON LABELS
Lorpon Labels provides smart, value-driven packaging to manufacturers and retailers nationwide. Headquartered in Toronto, Ontario, Canada, Lorpon focuses on innovative labels and single-serve packages for everything from food and beverage to household and beauty products. Using HP Indigo WS6800, the most advanced narrow-web solution on the market, allows us to offer tremendous customization and affordable solutions for small runs. Serving a diverse client base that ranges from small startups to national grocery chains, our focus is on quality, service and building brands.
Tel: 416.679.1215 Email: marketing@lorponlabels.com
© Copyright 2017 Lorpon Labels Inc
If you are looking to work with an engaging team, committed to achieving real results for your brand, we at Lorpon Labels welcome the opportunity to connect with you.
60 percent of wine sales are based on that ever-elusive air around the bottle.
- Jerry Mead, Late Wine Critic
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As consumer purchasing in the wine industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your package is the face of your product—your first (and often only) chance to make an impression. Stand up against the stiffest competition and own that shelf space.
CANADA'S CHOICE FOR CUSTOM WINE LABELS
OWN THE SHELF WITH LORPON LABELS. REQUEST A FREE CONSULT TODAY.